Welcome to Genesis Cosmetic Laser Center, the most comprehensive laser- and lipo-center of its kind in the Florence, Myrtle Beach and Columbia, SC area.


Dr. Edward O’Dell and Mary Daniels, LRC-CMA are co-founders of Genesis Cosmetic Laser Center. Dr. O’Dell is the medical director and is highly skilled in Lipo-Sculpting. He developed their exclusive Genesis Signature Lipo-Sculpting Program. He has worked with many of the nation’s leading Cosmetic physicians in Miami, Phoenix, Philadelphia, Dallas and California. In addition to his lipo work, Dr. O’Dell also teaches lipo and fat grafting procedures to visiting physicians from all over the country.

Mary Daniels LRC-CMA, has over 30 years experience in her field of expertise. She is a Medical Esthetician and holds a Masters Certification in Laser Technology, a Certified Laser Instructor, and a Certified Dermatician. Together, they are committed to providing you with the highest quality of care and unsurpassed service with excellent cosmetic results at affordable prices. Genesis offers CareCredit to patients who would like to participate.

Their unsurpassed expertise has attracted numerous clients in the Carolinas, as well as neighboring states. They are proud to have Mrs. South Carolina America 2006, Jennifer Graham of Florence, Mrs. South Carolina America 2007, Barbara Graham of Myrtle Beach, Mrs. South Carolina America 2008, Kim Sullivan of Newberry, Mrs. United States 2009, Tammy Johns of Prosperity, SC and Mrs. South Carolina America 2012, Danyele Gardner as clients. Genesis is delighted they put their trust in them for their personal treatments and skin care needs.

Many of their procedures and techniques have been featured on numerous prestigious magazine covers, TV shows, and news casts. They hope you will take the time to discover all that Genesis Cosmetic Laser Center has to offer. They invite you to schedule a complimentary consultation with their trained staff and let them help customize a treatment or skin care program just for you.

Generally, wait times after check-in are less than 15 minutes. Here at Genesis, we know that your time is valuable so we strive to give you a higher level of care with a minimal wait. We strive to make your visit a more comfortable experience with the highest level of care.

We do not accept insurance but will assist you in filing with your insurance company to receive whatever reimbursement you have in your contract with them. However, you cannot file Medicaid or Medicare but we do follow the Medicare guidelines for service fees. Dr. O’Dell is on staff at both McLeod Regional Medical Center and Carolina’s Hospital.

To help Genesis provide a tranquil atmosphere, we respectfully ask you do not bring children to your appointment.

The overall focus of Genesis Cosmetic Laser Center is to ensure they meet their patients’ needs and provide quality care in a warm, sincere and welcoming environment.

We offer a complimentary consultation to address your individual needs and treatment options. Call Genesis Cosmetic Laser Center at (843) 669-2220 today and let us design a personalized program to fit your needs.